Social Media Specialist

Key Responsibilities :

• Consistently create new and trending organic content on a weekly basis, support product launches and brand campaigns.
• Develop, implement and optimize paid social campaigns across Meta and Tik Tok.
• Identify and execute content collaborations with influencers that identify with our target audiences.
• Manage and grow Abans primary social media accounts, Instagram and Tik Tok, while also maintaining our presence on Facebook, Pinterest etc.
• Collaborate with the Digital Marketing Manager to create and execute social media strategies aligned with marketing and overall business objectives.
• Set goals and report on key metrics to measure success and drive decision making on a monthly and quarterly basis.
• Provide ad hoc Brand Marketing support (photo shoot prep, collateral development, blogs, etc.)
• Curate and manage asset library and distribution—including company-owned photos and video, as well as third-party partner, influencer, and UGC assets.

Key Requirements:

• Bachelor’s degree in Marketing, Communications related field or 3+ years social media experience.
• 2-4 years’ experience in a corporate/agency environment (experience as a digital marketing coordinator is a plus).
• Experience in social media management and strategy.
• Strong copywriting skills and detail oriented.
• Knowledge of Meta Business Suite and TikTok Business Center.
• Independent creative thinker and able to generate engaging content ideas.
• Excellent communication skills, including impeccable grammar and outstanding attention to detail.
• MS Office, Google Apps, WordPress proficient.
• Knowledge of affiliate marketing.