- Proven experience as an SEO Specialist, preferably in an e-commerce or digital marketing environment.
- In-depth knowledge of search engine optimization techniques, algorithms, and best practices.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, and keyword research tools.
- Proficiency in using content management systems (CMS) and website analytics platforms.
- Strong analytical skills and the ability to interpret data to drive SEO strategies.
- Excellent communication skills, both written and verbal.
- Understanding of HTML, CSS, and website structure as it relates to SEO.
- Familiarity with local and international SEO practices.
- Ability to work independently and collaboratively within a team.
- Proactive and self-motivated, with a passion for staying up to date with industry trends and advancements.
- Assist the Digital Project Manager with initiatives for the widespread adoption and usage of the Customer Relationship Management system.
- Conduct keyword research to identify relevant and high-performing keywords for our target audience.
- Optimize website content, including product descriptions, landing pages, and blog posts, for improved search engine rankings.
- Develop and implement on-page SEO strategies, including meta tags, headings, URLs, and internal linking.
- Monitor website performance using SEO tools and analytics and provide regular reports on key metrics and progress.
- Conduct technical SEO audits to identify and resolve any website issues that may affect search engine rankings.
- Collaborate with the content team to develop SEO-friendly content and ensure proper keyword integration.
- Analyze competitors’ SEO strategies and identify opportunities for improvement.
Google Search Console
content management systems (CMS)