Is this position made for you?
As the Manager – Consumer Marketing Insights (CMI), you will be responsible in delivering the CMI Performance Pillar Insights for Unilever Sri Lanka. You will be responsible to identify growth opportunities using a variety of different data sources - continuous market data, secondary research, competitive insights and primary custom ad hoc research on buying patterns, shopping behaviours, etc.
This role will need to pro-actively look for business opportunities and find creative ways to deliver insights both, alone as part of the broader CMI team and also together with agency partners.
A critical part of the role is to drive insights into actions in the business. The person will be part of a broader CMI Performance network within the CMI function.
Candidate should:
- Be a graduate or posses a relevant equivalent professional qualification.
- Have 3-4 years’ of experience in market research in a similar capacity.
- Have experience of key qualitative and/or quantitative ad-hoc consumer and market understanding techniques.
- Have the skill of analyzing and synthesizing data and information from different sources.
- Be able to adjust quickly in a fast-paced and changing environment.
- Be creative, open-minded with good attention to detail.
- Be a strong team player with good presentation skills.
How will you create a better world?
Deep diving and mining data for insights
- Integrating multiple data sources (continuous sources, macroeconomic, in-store observation, and primary research) to help understand the actions required- across all the marketing 6 Ps.
- Integrating with retail, consumer panel and brand tracking, People Data Center (PDC) and other data sources, integrating these seamlessly with category, commerce and Channel information to create meta-analysis for growth insights.
- Managing ad hoc custom projects as per business requests and cadence including share deep dives, brand power reporting.
- Landing and embedding best practice tools from marketing insights, pricing, channel and shopping including eCommerce.
- Working with Data and Analytics team to automate standard reporting systems as required at the MCO/Divisional levels.
Primary research for specific areas
- Managing ad hoc primary research projects as per business requests including pricing, shopping etc.
- Undertaking as pilot Multi-Country Organization (MCO), the new tools / methods, which will be pioneered by the global center of excellence (COE), market insight, pricing and predictive marketing analytics Center of Excellence (COE).
Your day-to-day responsibilities include
- Leading or assisting in the planning, coordination, and implementation of research activities/ data deep dives.
- Developing brand and consumer insight expertise and, apply this knowledge to build growth as well as infuse this knowledge across stakeholders.
- Developing research briefs, proposals, suggesting research methodologies
- Executing research studies; developing questionnaires; analyzing findings; and presenting results.
- Monthly/ periodic release and reporting of market shares, mind measures, Household panel metrices to leadership teams, CMI organization and global stakeholders.
- Monitoring competitors’ activities.
- Monitoring and managing research budget.