SEO Specialist

Location

Head office in Negombo/Katunayake. Work travel to outstation locations will be expected. 

Commitment

The role will be full-time, Monday to Friday, from 8 am to 5 pm sharp with occasional weekend work. Some changes to working days may be required depending on our booking schedule, with extra time paid or by taking time off on other days.

Role Objective:

As the SEO Specialist, your role involves executing Search Engine Optimization and content strategies for our website. The perfect candidate will possess a profound grasp of SEO best practices, keyword research, and technical SEO. 

Key Responsibilities:

• Develop and implement a comprehensive SEO strategy aligned with organizational objectives, leveraging industry best practices and emerging trends.
• Define requirements for new programmatic or other SEO features and collaborate with in-house engineers to get them built.
• Utilize data-driven insights to monitor SEO performance, identify areas for improvement, and communicate key metrics and trends to stakeholders.
• Creating and executing off-page SEO strategies such as link building campaigns, directory submissions, and social bookmarking.
• Staying updated on SEO industry trends and developments and incorporating best practices into our SEO strategy.
• Conducting keyword research using various tools (Google Keyword Planner, SEMrush, etc.) to identify high-value keywords.Performing on-page SEO optimizations including title tags, meta descriptions, header tags, and internal linking.

Qualifications:

• Proven experience as an SEO Specialist with a track record of successful SEO strategies and implementations.
• Proficiency in SEO tools.
• Familiarity with HTML, CSS, JavaScript.
• Strong analytical skills and experience generating SEO reports.
• Bachelor’s degree in Marketing, Communications, or a related field

Required skills:

• Strong understanding of social media and how it relates to SEO.
• Ability to collaborate effectively with content creators, designers, developers, and other stakeholders.
• Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders.
• Proven ability to analyze data and provide evidence-based recommendations.
• Time management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously.

Required resources:

• Laptop
• Smart Phone

PLEASE NOTE - A motivation letter / cover letter is mandatory. Kindly submit your cover letter along with your CV.

If you have any questions, email info@careers360.lk or call our hotline 0727 360 360