Abans Auto is a leading automotive retailer in Sri Lanka with over 1000+ touchpoints island wide.Specialising in the assembly, marketing and distribution of two-wheelers and three-wheelers, Abans Auto is Sri Lanka’s exclusive authorised distributor for Hero, Piaggio, Vespa and Aprilia scooters and motorcycles, and TVS three-wheelers. More recently, Abans Auto was appointed the authorised distributor for the Hyundai vehicle range in Sri Lanka.Abans Auto owns signature workshops in Peliyagoda, Panadura and Kurunegala to cater to our customers’ service needs. Through these workshops and the 500+ service and spare part outlets, customers are assured that their vehicles are maintained to the highest standards.The Role<ul><li>Develop and implement comprehensive marketing strategies to drive brand awareness and achieve business objectives.</li><li>Source reliable data and create data sets for reporting and decision Making.</li><li>Lead and mentor the marketing team, fostering a collaborative and innovative work environment.</li><li>Oversee all marketing campaigns, including digital, print, and social media, ensuring consistency and effectiveness.</li><li>Analyze market trends and competitor activities to identify opportunities and threats in the automotive industry.</li><li>Collaborate with cross-functional teams, including sales, to ensure alignment with overall company goals.</li><li>Manage marketing budgets and allocate resources efficiently to maximize ROI.</li><li>Monitor and report on the performance of marketing campaigns, making data-driven decisions to optimize results.</li><li>Establish and maintain relationships with key stakeholders, including customers, partners, and vendors in the automotive industry.</li></ul>The Person<ul><li>Bachelor’s degree in Marketing, Business Administration, or a related field </li><li>10 - 12 years proven experience in a senior marketing role, preferably in the automotive industry.</li><li>In-depth knowledge of digital marketing, social media, and traditional marketing channels.</li><li>Analytical mindset with the ability to interpret data and make informed decisions.</li><li>Creative thinking and problem-solving skills.</li><li>Strong leadership and team management skills.</li><li>Excellent communication and interpersonal abilities.</li><li>Ability to thrive in a fast-paced and dynamic environment.</li></ul>

Senior Manager - Marketing

jobpost

Your primary responsibilities includes<ul><li>Develop and execute business strategies to attract and retain clients, expanding the customer base.</li><li>Research, plan, and implement new target market initiatives.</li><li>Build financial models and develop strategic assessments to address key business issues.</li><li>Evaluate new business models, emerging technologies, and innovations.</li><li>Monitor industry trends and competitive dynamics, preparing presentations summarizing</li><li>industry segments or reporting on individual companies.</li><li>Conduct client need assessments and evaluate outcomes.</li><li>Identify and pursue new business opportunities to drive revenue growth.</li><li>Develop and maintain strong relationships with key stakeholders and partners.</li><li>Collaborate with internal teams to ensure seamless delivery of services.</li><li>Prepare and present business proposals to potential clients.</li><li>Manage and lead business development projects from conception to completion.</li></ul> The ideal candidate should possess:<ul><li>C.C.E. Advance Level.</li><li>Fully or partially qualified in Business Management/Marketing or any other equivalent field (added qualification).</li><li>Minimum of 3 years of related work experience in business development.</li><li>Excellent communication skills in English and Sinhala.</li><li>Strong analytical skills with the ability to interpret data and make informed decisions.</li><li>Ability to work under pressure and handle multiple duties simultaneously.</li><li>Proficiency in MS Office Suite and business development software.</li><li>Proven track record of achieving business development targets.</li></ul>