Manager - Digital Marketing

Abans Group Sri Lanka
21 days ago
0 Applied
Expires on: Apr 18 2024

Ref.No 00005279


Manager - Digital Marketing

Abans Group

Founded in 1968 by Aban Pestonjee, Abans Group is a leading conglomerate that offers targeted solutions ranging from real estate and engineering to retail and Auto, which aim to enhance the lives of Sri Lankan citizens.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy aligned with business goals.
  • Stay updated on industry trends, tools, and best practices to ensure the effectiveness of digital campaigns.
  • Lead and manage a team of digital marketing professionals.
  • Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and search.
  • Oversee the creation of compelling and engaging digital content for various platforms.
  • Utilize analytics tools to track and analyze the performance of digital marketing initiatives.
  • Manage and optimize the organization's presence in search engine results.
  • Stay informed about SEO and SEM best practices and implement strategies to improve online visibility.
  • Develop and implement a social media strategy to enhance brand awareness and engagement.
  • Monitor social media trends and incorporate them into the overall digital marketing strategy.
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.

Key Requirements

  • Bachelor's degree in marketing, Business, or a related field; Master's degree is a plus.
  • Proven experience in digital marketing with a track record of successful campaign management.
  • Strong leadership and team management skills.
  • In-depth knowledge of digital marketing channels, tools, and best practices. 
  • Analytical mindset with the ability to interpret data and make data-driven decisions. 
  • Excellent communication and interpersonal skills.

Digital Marketing
Google AdWords
Market Research
Industry Sector