Manager - Digital Marketing

Manager - Digital Marketing

Abans Group

Founded in 1968 by Aban Pestonjee, Abans Group is a leading conglomerate that offers targeted solutions ranging from real estate and engineering to retail and Auto, which aim to enhance the lives of Sri Lankan citizens.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Stay updated on industry trends, tools, and best practices to ensure the effectiveness of digital campaigns.
• Lead and manage a team of digital marketing professionals.
• Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and search.
• Oversee the creation of compelling and engaging digital content for various platforms.
• Utilize analytics tools to track and analyze the performance of digital marketing initiatives.
• Manage and optimize the organization's presence in search engine results.
• Stay informed about SEO and SEM best practices and implement strategies to improve online visibility.
• Develop and implement a social media strategy to enhance brand awareness and engagement.
• Monitor social media trends and incorporate them into the overall digital marketing strategy.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.

Key Requirements

• Bachelor's degree in marketing, Business, or a related field; Master's degree is a plus.
• Proven experience in digital marketing with a track record of successful campaign management.
• Strong leadership and team management skills.
• In-depth knowledge of digital marketing channels, tools, and best practices. 
• Analytical mindset with the ability to interpret data and make data-driven decisions. 
• Excellent communication and interpersonal skills.