Senior Manager Marketing - FinTech

Dialog Axiata PLC
8 days ago
1 Applied
Expires on: Feb 15 2023

Ref.No 00002390

Description
  • Possess a degree or relevant professional qualification in Marketing
  • Sound knowledge in Advertising, Sales and Marketing
  • Excellent interpersonal and communication skills.
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Creative thinking with ability to think out of box
  • Minimum 7 years of experience in the relevant field
  • Excellent understanding of the full marketing mix
Responsibilities
  • Responsible for translating brand strategies into brand plans, brand positioning and go-to-market strategies for the Fintech Business
  • Should align the company vision around the brand’s direction, choices and tactics for the Fintech business
  • Responsible in developing effective brand plans to achieve brand & portfolio objectives are in line with product funnel and timelines
  • Responsible for creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
  • Responsible for analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
  • Develop digital marketing campaigns & communication plan to improve digital channel adoption & usage for each digital/product channel - Use growth hacking and digital marketing strategies to maintain and increase the organization’s fintech customer base
  • Ensure product superiority of the brand over category to drive market share & penetrate conversion
  • Responsible for measuring and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Should check product and funnel management team of job progress constantly and bring out excellence in execution and time to market.
  • Should monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Responsible for developing and sustaining strong working relationships with all stakeholders
  • Responsible for developing high quality and effective marketing materials that align correctly with the overall brand strategy.
  • Responsible for ironing out operational issues fast as possible to overcome delays and waste
Skills
Advertising, Sales and Marketing
Marketing campaigns
Creative thinking
Communication
Brand strategy
Industry Sector