Description
- Possess a degree in Marketing along with the qualification in CIM /SLIM
- Minimum 7 years of experience in the field
- Sound knowledge in Digital Marketing
- Developing lead generation, promotional, engagement, educational and activation campaigns attract both potential online and offline merchants as well as managing the genie biz website for awareness creation, lead generation, education and engagement
- Designing content for sales pitches , merchant and sales agents training and joint promotional campaigns while conducting seasonal promotional campaigns as well as monitoring market trends on payment market to develop effective marketing strategy for genie biz
- Leading all creative, communication and engagement related communications to merchants and managing overall content strategy for genie biz platforms while analyzing available analytics
- Identifying new trends in digital marketing, trade marketing and developing digital marketing campaigns as well as reporting on effectiveness of marketing campaigns and communications
- Monitoring benchmarks for CPI (Cost per Impression), CPC (Cost per Click) and CPD (Cost per Download) and identifying the latest trends and technologies impacting FinTech and digital marketing
- Establishing metrics to evaluate performance of all digital marketing campaigns and managing digital campaign creative /Physical merchant branding material with agency/creative teams
- Developing the annual/monthly budget requirements, forecast and execution ,providing global and industry insights for spend to the Head of Digital services
- Monitoring spends with Partners (Ad Knowledge) and ensuring spends based on senior management direction
Skills
Marketing
Digital Marketing
communication
lead generation
promotional campaigns
Industry Sector