Description
- Should possess a Degree OR Professional qualifications in Marketing from a recognized University /Institute
- Minimum of 3-4 years of work experience in a similar capacity
- Knowledge and exposure in Advertising, Sales and Marketing
- Possess excellent understanding of the full marketing mix
- Highly creative with ability to think out of the box
- Experience in identifying target audiences and devising campaigns
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Excellent communication and interpersonal skills
Responsibilities
- Ensure all aspects of the product related go to market activities are aligned with the brand strategy
- Manage all key marketing projects to develop activation plans for campaigns.
- Execute Go to Market activities on time in full according to the activity plan.
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Create an enduring product proposition that results in increased sales, brand loyalty and improve market share
- Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages
- Brainstorm new and innovative growth strategies
- Work closely with all parts of the company to ensure commercial goals of the brand are met
- Drive innovation in communication in order to ensure leadership status of the brand.
- Ensure product superiority of the brand over category to drive market share & penetrate conversion
- Analyze how the brand is positioned in the market and understand the targeted consumers’ insights
- Develop high quality and effective marketing materials that align correctly with the overall brand strategy
- Manage external agencies and ensuring marketing budgets are met
- Responsible for ironing out operational issues fast as possible to overcome delays and waste
Skills
creativity & problem solving
Marketing campaigns
Advertising, Sales and Marketing
Communication
Industry Sector