Assistant Brand Manager - Dialog Group

Dialog Axiata PLC
12 days ago
0 Applied
Expires on: Feb 21 2023

Ref.No 00002168

Description
  • Should possess a Degree OR Professional qualifications in Marketing from a recognized University /Institute
  • Minimum of 3-4 years of work experience in a similar capacity
  • Knowledge and exposure in Advertising, Sales and Marketing
  • Possess excellent understanding of the full marketing mix
  • Highly creative with ability to think out of the box
  • Experience in identifying target audiences and devising campaigns
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Excellent communication and interpersonal skills
Responsibilities
  • Ensure all aspects of the product related go to market activities are aligned with the brand strategy
  • Manage all key marketing projects to develop activation plans for campaigns.
  • Execute Go to Market activities on time in full according to the activity plan.
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Create an enduring product proposition that results in increased sales, brand loyalty and improve market share
  • Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages
  • Brainstorm new and innovative growth strategies
  • Work closely with all parts of the company to ensure commercial goals of the brand are met
  • Drive innovation in communication in order to ensure leadership status of the brand.
  • Ensure product superiority of the brand over category to drive market share & penetrate conversion
  • Analyze how the brand is positioned in the market and understand the targeted consumers’ insights
  • Develop high quality and effective marketing materials that align correctly with the overall brand strategy
  • Manage external agencies and ensuring marketing budgets are met
  • Responsible for ironing out operational issues fast as possible to overcome delays and waste
Skills
creativity & problem solving
Marketing campaigns
Advertising, Sales and Marketing
Communication
Industry Sector