Manager - Shopper Marketing & Category

Hemas Consumer Brands
3 days ago
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1 Applied
Expires on: Mar 22 2024
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Ref.No 00004583

Description
  • Possess a bachelor's degree in management/Statistics and/or CIMA.
  • Minimum of 4-5 years of experience in category planning.
  • Exposure to sales or marketing will be an added advantage.
  • High aptitude in

        Execution Orientation

        Analytics

        Business Acumen

        Stakeholder Management


The role will report to Senior Manager - Shopper Marketing and Category Operations and will champion the development and integration of insight-based, differentiated Shopper Marketing strategies for both the General Trade & Modern Trade. Further will assist in delivering the volume and value target for the category including the following.


  • Monitor and manage investment for the assigned category - through maintaining tracking and control processes.
  • Identify shopper insights, purchase barriers and drivers for the respective categories.
  • Develop actionable shopper insights based on shopper research and other available data.


Skills
Marketing
Statistics
Industry Sector