Digital Marketing Specialist - Paid Media

eMarketingEye is an internationally acclaimed digital marketing agency based in Sri Lanka, working with over 1200 clients across 45+ countries. We specialize in providing digital marketing solutions to the travel & hospitality industry offering a wide range of services from website design and development to performance-driven search marketing, SEO, social media campaigns and web analytics solutions.

Key Responsibilities:

• Creating and developing paid advertising strategies for clients, both local and international
• Establishing, measuring, and assessing relevant key performance indicators (KPIs) for paid media campaigns
• Executing and hands-on campaign management in channels such as Search Ads 360, Google Ads, Display Video 360, Bing Ads, YouTube, Yandex, Facebook, TikTok, etc.
• Sustaining awareness of the latest industry standards and emerging technologies
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Preparing monthly and ad hoc performance reports / presentations
• Client communication

Benefits:

• Above industry average remuneration and benefits
• Opportunity to work with world-class digital marketing experts
• Exposure to work with top local and international brands
• Opportunities to travel overseas for client meetings and conferences
• Ongoing training, guidance, and direction from global industry leaders
• Modern and flexible working environment
• Health insurance and life insurance
• Convenient office shuttle service for daily commute

Requirements

• A degree in Marketing or Business Management or an equivalent qualification such as CIM UK
• Google Ads and Google Analytics certifications are a prerequisite. Additional certifications in other platforms will be an added advantage.
• Minimum 2 years of experience in managing paid advertising campaigns