Architect - Adobe Analytics

• Minimum 7-12 years of experience working Adobe Analytics + Adobe Launch (web, app, mobile tagging, report generation, and data feeds)
• Design & develop Adobe Analytics solution & technical implementation documentation for web and app platforms
• Build and execute tagging test cases to ensure that the appropriate metrics are being collected by Adobe Analytics/Google Analytics/3rd party tags and fed into the appropriate endpoints
• Ensure data accuracy with on-going QA, audits and data integrations across multiple systems, technologies and external vendor tools and applications
• Administer the Adobe Analytics product from top to bottom - variables, processing rules, classifications, marketing channels, data feeds, mobile services
• Demonstrate an instrumental role in the implementation and adoption of web capabilities such as testing, targeting, and personalization
• Lead collaboration sessions among agency and client stakeholders to facilitate optimal tagging, reporting and analytics capabilities
• Work with clients and within agile development teams to ensure feature builds are tracked in accordance with business objectives

Main Skills Set Required

Adobe Analytics, Adobe Launch, DTM, JavaScript, jQuery, HTML, CSS, Adobe Marketing Cloud, TMS architecture & functioning (Launch, Enlighten, Tealium), Omnibug, Adobe Experience Platform Debugger